Recent Work

Client Blogs

My Role: Concept, Copy, Editing

Powerful Buyer Personas Deliver Data Driven Delight by Jane R Shelton
Powerful Buyer Personas Deliver Data-Driven-Delight to Tech Marketing — View link to article
Don't Be Intimidated by What You Don't Understand - by Jane R Shelton
Don’t Be Intimidated by What You Don’t Understand. — View link to article
What Does It Take to be an Influencer and Thought Leader by Jane R Shelton
What Does It Take to Be an Influencer and Thought Leader? — View link to article
What is Content Intelligence and Why is It Important? by Jane R Shelton
What is Content Intelligence and Why is It Important? — View link to article
Elevate Your Sales Game by Jane R Shelton
Elevate Your Sales Game and Achieve Sustainable Business Growth — View link to article
What Makes Achievement Achievable? The Inevitable Value of Teamwork by Jane R Shelton
What Makes Achievement Achievable? The Inevitable Value of Teamwork — View link to article
Summertime and the Living is Easy by Jane R Shelton
Summertime and the Living is Easy — Especially at Poolside — View link to article
The Impact of Texture and Finish in Commercial Tile Design by Jane R Shelton
The Impact of Texture and Finish in Commercial Tile Design — View link to article
Empty-Nesters Spread Your Wings and Become a Healthcare Traveler! — View link to article
Let Us Manage Your Rental Property While You Enjoy Summer Fun
Let Us Manage Your Rental Property While You Enjoy Summer Fun — View link to article

Social

My Role: Concept, Copy, Editing

Social - Sundance Canyon Academy - writer Jane R Shelton
Social – Sundance Canyon Academy
Social - Sundance Canyon Academy - writer Jane R Shelton
Social – Sundance Canyon Academy
Witmer Group LLC - writer Jane R Shelton
Social – Witmer Group LLC

Healthcare


My Role: Copywriting, Editing

About - MEDSYS Group
About – MEDSYS Group
MEDSYS Group
MEDSYS Group
Children's MEDICAL CENTER OF DALLAS
Children’s MEDICAL CENTER OF DALLAS
INTEGRIS Health
INTEGRIS Health
Dallas Allergy Blog

LinkedIn

My Role: Concept, Copy, Editing

Most Successful People Have It, Inherently or Learned. What is It? - Concept, Copy, Editing Jane Shelton
Most Successful People Have It, Inherently or Learned. What is It? — View link to article
Don't Be a Brand Flake - Concept, Copy, Editing Jane Shelton
Don’t Be a Brand Flake — View link to article
Bring Me Your Tired, Your Poor, Your Huddled Masses, Yearning to be Free - Concept, Copy, Editing Jane Shelton
Bring Me Your Tired, Your Poor, Your Huddled Masses, Yearning to be Free — View link to article

Case Studies

My Role: Concept, Copy, Editing

American Security - Cast Study, Page 1
American Security – Cast Study, Page 1
American Security - Cast Study, Page 2
American Security – Cast Study, Page 2
American Security - Cast Study, Page 3
American Security – Cast Study, Page 3
Case Study - Dallas Allergy Immunology
Case Study – Dallas Allergy Immunology
Case Study - Dallas Allergy Immunology
Case Study – Dallas Allergy Immunology
Case Study - DLP - Texas Instruments
Case Study – DLP – Texas Instruments

Print

My Role: Concepts, copy, photo/art direction, project management
DLP_Educate_Brochure_final_page1p

DLP Education Brochure

My Roles:  Interviewed teachers at Plano Middle School who use DLP projectors in their classrooms. Directed photo shoot. Wrote copy. Collaborated with designer and supervised printing.

Target: Teachers and educators

Deliverable: 4-page 6” x 9” brochure

Partial Content: In Search of the Elusive Teaching Moment

As an educator in America, you are affected on many levels by President Bush’s No Child Left Behind Act of 2001. With some of the most sweeping changes in education’s history, you are challenged to not only meet, but to exceed the standard of excellence, assuming greater accountability in terms of what each student accomplishes.

At the Head of the Class

DLP technology has taken its place at the head of the class in school systems throughout the country, with educators discovering an inspiring new approach to teaching, and an opportunity captivate students’ attention.

Staffing Brochure - Texas Instruments

Company Staffing Brochure

My Roles: I selected the front page image; wrote headlines and edited copy. Collaborated with various TI groups to revise content.

I created the concept for the giant letters and managed the construction. These were used in a major company-wide photo shoot, which I directed.

Target: TI recruits, university students, employees and new hires.

Deliverable: 8-page 8.5″ x 11″ color brochure

Employee Roadmap - Texas Instruments

New Employee Roadmap to Success

My Roles: Worked closely with staffing manager to confirm direction of content; wrote all content; interfaced with designer in selection of photos from the photo shoot; sourced printer and managed print process.

Target: New TI Employees

Deliverable: 8 panel, 4.5” x 10” vertical, Z-fold brochure.

Partial Content: Planning a successful road trip can be tough without first consulting a map to find out where you’re going and how to get there. The same holds true for your career — you need to plot your course before you can move forward. Whether it’s to track your progress to see how far you’ve gone or to benchmark your current position, a roadmap is essential for finding your way to career satisfaction and success.

Look at the Roadmap details and check off the items as you complete them. In addition, you’ll want to discuss the Roadmap with your manager, Human Resources and a work group buddy/mentor.